A Homoeopath based in Vancouver and Calgary, Canada, Suzanne Sutherland wanted to promote a new addition to her business; breast thermography.
Breast Thermography is a breakthrough imaging procedure where infrared images of the breast are analysed and rated to determine the risk of developing breast cancer. It was important that the brand and website looked professional and approachable without being clinical or intimidating.
In line with existing awareness around breast cancer, I chose a palette of pinks (and purples). I also used imagery with an underlying ‘pink’
theme to help bring all the marketing material together and to give the brand personality.
The overall aim which I delivered was to promote a sensitive subject whilst also getting across Suzanne’s personality.
View the Suzanne Sutherland Thermographic Imaging website here.
Branding, Print, Web
September 1, 2011